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About Tobi · Our mission

A clearer path.
A life on your terms.

We believe financial planning should help you build the life you want, wherever you’re starting from.

Financial planning has been out of reach for all but the wealthiest. It’s confusing, time-consuming, and expensive. We’re here to change that.

We’re a team of financial advisors and technologists building Tobi to keep you one move ahead: with bite-sized insights on where you stand and how to up your game.

Meet the people behind Tobi

What guides us

Thoughtful by design.
Human at heart.

The principles behind the product, and the way we build it.

Trust through transparency

Plain English. Clear expectations. Your trust matters to us, and so does your privacy. We protect your data and never sell it.

Clarity over complexity

We believe simplicity is action, and action is power. True power is a life with purpose, not one defined by dollar signs.

Your full picture matters

No financial decision happens in a vacuum. Each move ripples through the larger game: your savings, goals, the opportunities ahead. See your whole hand so you can play it well.

Always moving forward

With Tobi, you get a timely tap on the shoulder, showing you where to focus next and why it matters.

The people behind the plan

Financial experience.
A shared sense of purpose.

Advisors, designers, and engineers working together to make your next step clearer.

Tihomir Yankov, JD

Tihomir Yankov, JD

Financial Advisor, Founder & CEO

A financial advisor and former consumer financial services attorney, Tihomir founded Tobi to make financial planning more accessible.

Full biography

Tihomir is the Founder, CEO, and Registered Investment Advisor Representative of Tobi. Prior to founding Tobi in 2023, he was a consumer financial services attorney in private practice for twelve years. He earned his BA in Economics from the University of Virginia and his JD (cum laude) from American University.

He lives on a small farm outside Washington, D.C. with his wife and middle-school son, perfecting the art of keeping their alpaca, llama, horses, and sheep in a semi-perfect state of harmony. Their rescued alpaca became the inspiration for the company's mascot.

Ann Garcia, CFP®

Ann Garcia, CFP®

Head of Content & Author

A financial advisor and author, Ann brings comprehensive planning experience and a gift for making complex financial topics understandable.

Full biography

Ann is a nationally recognized financial advisor and author who provides comprehensive financial planning and investment management advice to families, businesses, and individuals. She obtained her BA from the University of California, Berkeley, is a member of Phi Beta Kappa, and holds the Certified Financial Planner certification.

Ann lives in Oregon with her husband and is the proud parent of two recent debt-free college graduates. In her free time, she enjoys running the Wildwood Trail and exploring Portland's vibrant food scene.

Sheng Zhao

Sheng Zhao

Chief Technology Officer

Sheng combines experience in AI, enterprise software, and financial technology to make Tobi’s financial planning experience simpler, more intuitive, and built around the people who use it.

Full biography

Sheng leads Tobi’s technology strategy and engineering, bringing together AI, data, and thoughtful product design to help people make sense of their finances. His focus is on building a reliable, intuitive platform that turns a complex financial picture into clear, practical next steps.

He is also the founder of SagentLab, which he established in 2026 to build AI-native products and help businesses modernize their software and data platforms. His work spans agentic engineering, analytics, cloud architecture, and financial technology.

Previously, Sheng served as Vice President of Product Management at MicroStrategy and Chief Technology Officer at Grantx. He brings a combination of enterprise product leadership and hands-on startup experience, connecting technology strategy with the practical work of building and delivering software.

Sheng holds master’s degrees in Information Systems Management from Carnegie Mellon University and Information Engineering from Xi’an Jiaotong University. At Tobi, he brings that technical foundation to a straightforward goal: making financial planning easier to understand and use in everyday life.

George Huszar

George Huszar

Head of User Experience

George combines more than two decades of experience in design, security, and digital identity to shape a clearer, more intuitive experience.

Full biography

George leads user experience and design at Tobi, with over two decades of expertise at the intersection of security, identity verification, and UX innovation. He has directed high‑impact design teams at global technology firms, including IDEMIA, where he helped redefine digital identity and led the nationwide rollout of the Mobile ID initiative. Previously, as Principal UX Designer at MicroStrategy, George shaped the next generation of mobile analytics applications.

Bryant Nichols

Bryant Nichols

Chief Information Security Officer

Bryant brings 20 years of experience in data protection and cybersecurity to Tobi’s security strategy.

Full biography

Bryant brings 20 years of expertise in data protection, cybersecurity, and app development. He has designed custom encryption algorithms, built enterprise‑scale forensic tools, and worked extensively with microservices, databases, and Elasticsearch. An iOS developer since the App Store’s launch, Bryant also holds a Master’s in Computer Science focused on Machine Learning and AI, with a background in embedded systems. His engineering degrees from the University of Virginia and Georgia Tech underpin the rock‑solid, security‑driven foundation of Tobi’s application design.

Built with care

The technical team behind Tobi

Meet the builders bringing it all together, with creativity, precision, and a shared love of solving complex problems.

  • MitchHead of Quality
  • Robert
  • Fahad

Your future, in your hands

Let’s make your next move clearer.

Get to know your money. Build your confidence. Take it one step at a time.

Download Tobi